Chappell's Restaurant & Sports Museum Date: Wednesday, November 16, 2022Time: 3:00 pm - 5:30 pm "Medical Marketing Strategies for 2023" Speaker: Amy Burke, AB Marketing Co. This session will go over the top medical marketing strategies (both online and offline) for 2023 in order to increase patient growth and retention. We'll also look at some healthcare-compliant marketing tactics that no practice should be without. Patients now have more options and control over their healthcare than ever before! Practices are getting more exposure than ever before! The need for medical practices to focus on their marketing strategies and tactics for both patient growth and retention has never been greater. For nearly every business, the pandemic has transformed traditional word-of-mouth marketing. It has undoubtedly advanced practices' digital presence, including patients' understanding of medical procedures, doctors' expertise, and staff customer service. Creating innovative medical marketing strategies for medical practices can be a daunting and often perplexing task. With what appears to be an infinite number of marketing and advertising channel options and frequently contradictory information online about which is the best fit, navigating these options can appear treacherous. The last thing you want to do is make a mistake and waste time, money, and valuable resources only to discover that the initiative was a waste of time and ineffective at growing and retaining patients for the practice. REGISTRATION LINK: https://gkcmgma.org/event-4693610
Chappell's Restaurant & Sports Museum Date: Wednesday, November 16, 2022Time: 3:00 pm - 5:30 pm
"Medical Marketing Strategies for 2023" Speaker: Amy Burke, AB Marketing Co.
This session will go over the top medical marketing strategies (both online and offline) for 2023 in order to increase patient growth and retention. We'll also look at some healthcare-compliant marketing tactics that no practice should be without.
Patients now have more options and control over their healthcare than ever before! Practices are getting more exposure than ever before!
The need for medical practices to focus on their marketing strategies and tactics for both patient growth and retention has never been greater. For nearly every business, the pandemic has transformed traditional word-of-mouth marketing. It has undoubtedly advanced practices' digital presence, including patients' understanding of medical procedures, doctors' expertise, and staff customer service.
Creating innovative medical marketing strategies for medical practices can be a daunting and often perplexing task. With what appears to be an infinite number of marketing and advertising channel options and frequently contradictory information online about which is the best fit, navigating these options can appear treacherous. The last thing you want to do is make a mistake and waste time, money, and valuable resources only to discover that the initiative was a waste of time and ineffective at growing and retaining patients for the practice.
REGISTRATION LINK: https://gkcmgma.org/event-4693610
BIO Amy Burke: Amy is the Founder and Chief Marketing Strategist at AB Marketing Co. Amy is an insightful and creative leader with a passion for connecting strategies to real-world revenue programs that deliver measurable results. She brings over 15 years of experience working at the intersection of marketing, sales, business development, account management and product launch within the healthcare industry. Her entire career has been dedicated to increasing revenue for healthcare organizations, private medical practices, and medical marketing agencies. She has increased revenue, increased patient engagement, and enhanced the patient experience for healthcare brands in a variety of specialties such as pain management, pediatrics, physical therapy, aesthetics, functional medicine, family practice, direct primary care, medical imaging, and others. She is a lifelong learner who is constantly looking for new developments and innovations in marketing, sales, leadership, and entrepreneurship.