Beeler Consulting - GRID Collaborative 12022 Blue Valley Pkwy, Overland Park, KS 66213 Wednesday, April 15, 2026 Time: Registration 8:00 am -networking, food/drink, speaker. End by 10:00 am Light Breakfast provided by Beeler Consulting.
Beeler Consulting - GRID Collaborative
12022 Blue Valley Pkwy, Overland Park, KS 66213
Wednesday, April 15, 2026 Time: Registration 8:00 am -networking, food/drink, speaker. End by 10:00 am
Light Breakfast provided by Beeler Consulting.
Speaker: Ericka Beeler, MBA CEO, Beeler Consulting, Inc. Building Ancillary Revenue Streams • Imaging, PT/OT, labs, DME, infusion, RPM, RTM, CCM, weight loss • What actually pays • Regulatory guardrails • Startup costs vs. ROI • When ASCs or JVs make sense Bio Ericka Beeler is a seasoned healthcare leader with over a decade of experience in business development and revenue growth within the healthcare delivery system. In her role as Surgery Center Administrator, Ericka managed a $43M operation and increased EBITDA by 6% in just six months. Her strategic efforts in physician recruitment led to a 10% increase in surgical volume, while her implementation of a Just Culture resulted in exceptional employee engagement and patient satisfaction scores. As Vice President of Business Development at a 590-bed Level 1 ACS Trauma Center, she achieved a 31% increase in robotic volume and a 45% increase in the solid organ transplant referral pipeline through targeted sales structures and innovative processes. Ericka's expertise extends to her role as Regional Director of Business Development for a 700-bed health system, where she led the organization through significant growth, increasing EBITDA from 1% to 22%. She developed and executed successful strategies in oncology, orthopedics, and neuroscience, generating millions in net revenue and additional surgical cases annually. Ericka's leadership in physician recruitment and retention, along with her implementation of cash pay strategies and EMS liaison programs, has consistently driven service line growth and improved system efficiencies. Her ability to negotiate contracts, streamline workflows, and foster seamless information sharing between health systems and independent medical groups showcases her comprehensive understanding of the healthcare landscape and her dedication to advancing the industry. Outside of work Ericka enjoys spending time with her three kids, checking out breweries with her husband, watching Sci-Fi movies, line dancing, and meeting with health tech founders trying to solve systematic healthcare issues.
Speaker: Ericka Beeler, MBA CEO, Beeler Consulting, Inc.
Speaker: Ericka Beeler, MBA
CEO, Beeler Consulting, Inc.
Building Ancillary Revenue Streams • Imaging, PT/OT, labs, DME, infusion, RPM, RTM, CCM, weight loss • What actually pays • Regulatory guardrails • Startup costs vs. ROI • When ASCs or JVs make sense Bio
Building Ancillary Revenue Streams
• Imaging, PT/OT, labs, DME, infusion, RPM, RTM, CCM, weight loss • What actually pays • Regulatory guardrails • Startup costs vs. ROI • When ASCs or JVs make sense
Bio
Ericka Beeler is a seasoned healthcare leader with over a decade of experience in business development and revenue growth within the healthcare delivery system. In her role as Surgery Center Administrator, Ericka managed a $43M operation and increased EBITDA by 6% in just six months. Her strategic efforts in physician recruitment led to a 10% increase in surgical volume, while her implementation of a Just Culture resulted in exceptional employee engagement and patient satisfaction scores. As Vice President of Business Development at a 590-bed Level 1 ACS Trauma Center, she achieved a 31% increase in robotic volume and a 45% increase in the solid organ transplant referral pipeline through targeted sales structures and innovative processes.
Ericka's expertise extends to her role as Regional Director of Business Development for a 700-bed health system, where she led the organization through significant growth, increasing EBITDA from 1% to 22%. She developed and executed successful strategies in oncology, orthopedics, and neuroscience, generating millions in net revenue and additional surgical cases annually. Ericka's leadership in physician recruitment and retention, along with her implementation of cash pay strategies and EMS liaison programs, has consistently driven service line growth and improved system efficiencies. Her ability to negotiate contracts, streamline workflows, and foster seamless information sharing between health systems and independent medical groups showcases her comprehensive understanding of the healthcare landscape and her dedication to advancing the industry.
Outside of work Ericka enjoys spending time with her three kids, checking out breweries with her husband, watching Sci-Fi movies, line dancing, and meeting with health tech founders trying to solve systematic healthcare issues.